1. Introduction

SJ Bradberry LLC, doing business as FlowWell Yoga + Wellness, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with any of our services, platforms, or communications.

By using our website, submitting a form, signing up for our newsletter, enrolling in a membership, attending a class, making a purchase, or communicating with us, you agree to the practices described in this Privacy Policy.

If you do not agree with this Policy, please do not use our services. If you have questions at any time, contact us at hello@flowwellyoga.com.

2. Who We Are

SJ Bradberry LLC is the legal entity that operates the following properties and programs:

• FlowWell Yoga + Wellness — in-studio yoga, Pilates, and movement classes; memberships; private sessions; workshops; and events at The Sanctuary, 650 Howard Road SE, Washington D.C.

• FlowWell Digital — the FlowWell website (flowwellyoga.com), email newsletter, the FlowWell App (launching 2026), and any digital class offerings

• Yoga for Justice Teacher Training — 200-Hour and 300-Hour teacher training programs operated by FlowWell

• Yoga Beyond the Studio — pop-up and partner-location programming

• Black Folx Wellness Collective (BFWC) — programming administered in coordination with SJ Bradberry LLC prior to BFWC receiving its independent 501(c)(3) designation. Once BFWC receives its designation, it will issue its own privacy policy. Until then, this Policy applies to all BFWC-related data collected through FlowWell channels.

3. Information We Collect

3.1 Information You Provide Directly

We collect information you give us when you:

Create an account or membership

• Full name

• Email address

• Phone number

• Billing address

• Payment information (processed securely through Mindbody Payments — we do not store full payment card numbers)

• Health information you voluntarily share (e.g., injuries, limitations noted on your intake form)

Sign up for our newsletter or waitlist

• Name and email address

• Any preferences you indicate (e.g., class types, communication preferences)

Submit an application (teacher, Studio Assistant, Teacher Training)

• Name, email, phone number

• Professional background, certifications, and qualifications

• Video submissions and written responses

• Availability and scheduling information

Register for a class, event, or training

• Name, email, contact information

• Health and safety disclosures required by liability waiver

• Emergency contact information

Contact us directly

• Any information you include in your message, email, or social media communication

3.2 Information Collected Automatically

When you visit our website or use our digital services, we or our service providers may automatically collect:

• IP address and approximate location

• Browser type and operating system

• Pages visited, time spent on pages, and links clicked

• Referring URL (how you arrived at our website)

• Device identifiers

• Cookies and similar tracking technologies (see Section 7)

3.3 Information from Third Parties

We may receive information about you from:

• Mindbody — our studio management platform, which processes class bookings, membership payments, and check-ins

• Payment processors — confirmation of transactions

• Google Analytics or similar services — aggregated website usage data

• Social media platforms — if you interact with our accounts or share our content

• Partners and referral sources — if a partner organization refers you to FlowWell

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 To Provide and Operate Our Services

• Process class registrations, memberships, and purchases

• Send booking confirmations, receipts, and class reminders

• Manage your membership account and billing

• Administer teacher training enrollment and communication

• Process Studio Assistant and teacher applications

• Maintain attendance records and safety documentation

• Communicate with you about your account or registration

4.2 To Communicate with You

• Send our email newsletter (only with your consent — you may unsubscribe at any time)

• Share announcements about new classes, programs, events, and studio updates

• Respond to your inquiries and support requests

• Send information about Teacher Training enrollment, workshops, and special offerings

• Notify you of policy updates or important changes to your account

4.3 To Improve Our Services

• Analyze how our website and digital platforms are used

• Evaluate and improve class offerings, scheduling, and programming

• Conduct internal research and reporting

• Train staff and improve the member experience

4.4 To Comply with Legal Obligations

• Maintain records required by law or regulation

• Respond to lawful requests from government authorities

• Protect the rights, property, and safety of SJ Bradberry LLC, our staff, members, and the public

• Enforce our Terms of Use, community agreements, and contractual obligations

4.5 Marketing and Promotion

• With your consent, share testimonials, class photos, or community stories on our website and social media (you may withdraw consent at any time by contacting hello@flowwellyoga.com)

• Run targeted advertising through social media platforms based on general demographic information — we do not sell your data for this purpose

• Invite you to events, community programs, and special offerings relevant to your interests

5. How We Share Your Information

We do not sell your personal information. We do not rent or trade it. We share your information only as described below:

5.1 Service Providers

We share information with trusted third-party providers who help us operate our business. These providers are contractually obligated to protect your data and may only use it for the purposes we specify. Current providers include:

• Mindbody — studio management, class booking, membership billing, and client records

• Google Workspace — email communications (hello@flowwellyoga.com)

• Mailchimp or similar — email newsletter delivery and list management

• Squarespace — website hosting and content management

• Gusto or Rippling — payroll and HR management (staff data only)

• Passes.com or similar — digital membership card issuance

• Payment processors (Mindbody Payments, Stripe, or similar) — secure transaction processing

5.2 Legal Requirements

We may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect the safety of any person, protect our rights, or investigate fraud.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving SJ Bradberry LLC, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs.

5.4 With Your Consent

We will share your information in other ways only with your explicit consent.

We do not sell, rent, trade, or share your personal data with advertisers, data brokers, or any third party for their own commercial purposes. Period.

6. Email Newsletter & Marketing Communications

6.1 How You Subscribe

You may subscribe to the FlowWell newsletter by:

• Submitting a form on our website (waitlist, membership, application, or newsletter signup)

• Providing your email when registering for a class or event

• Explicitly opting in during account creation

By subscribing, you consent to receive emails from FlowWell Yoga + Wellness about studio updates, class announcements, events, community programming, and relevant offers.

6.2 What We Send

• Studio updates and announcements (new classes, schedule changes, openings)

• Event invitations and community programming

• Teacher Training enrollment and program updates

• Membership offers and founding member communications

• BFWC programming and community updates

• Occasional general wellness content aligned with our mission

6.3 Your Right to Unsubscribe

You may unsubscribe at any time by:

• Clicking the "Unsubscribe" link at the bottom of any email we send

• Emailing hello@flowwellyoga.com with "Unsubscribe" in the subject line

• Updating your preferences through your Mindbody account

We will process your unsubscribe request within 10 business days. Please note that even if you unsubscribe from marketing emails, we may still send you transactional communications related to your active membership, class bookings, or Teacher Training enrollment.

6.4 Email Service Providers

Our newsletter is managed through a third-party email service (currently Mailchimp or similar). This provider processes your email address and name solely for the purpose of delivering our communications. They do not have permission to use your data for their own marketing purposes. You may review their privacy policy separately.

7. Cookies and Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, measure traffic, and improve your experience.

7.2 Types of Cookies We Use

• Essential cookies — required for the website to function (e.g., session management, security). These cannot be disabled.

• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics). These collect anonymized data such as pages visited and time on site.

• Preference cookies — remember your settings and preferences to improve your experience.

• Marketing cookies — may be used by advertising platforms (e.g., Meta Pixel for Instagram advertising) to serve relevant ads. You may opt out of these through your browser settings or platform privacy controls.

7.3 Managing Cookies

Most browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types, or alert you when a cookie is set. Note that disabling cookies may affect the functionality of our website.

For Google Analytics opt-out: visit tools.google.com/dlpage/gaoptout

For Meta/Facebook advertising opt-out: visit facebook.com/adpreferences

8. How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy and to comply with legal obligations. Specific retention periods:

• Active member accounts — retained for the duration of your membership plus 3 years after closure

• Class attendance and waiver records — retained for 7 years (liability and legal compliance)

• Payment records — retained for 7 years (tax and accounting requirements)

• Teacher Training records — retained for 10 years (credential verification purposes)

• Job applications — retained for 2 years after the position is filled or closed

• Newsletter subscriber records — retained until you unsubscribe, then deleted within 30 days

• Website analytics data — aggregated and anonymized, retained indefinitely

When we no longer need your information, we securely delete or anonymize it.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

9.1 Rights Available to All Users

• Right to Access — request a copy of the personal information we hold about you

• Right to Correction — request that we correct inaccurate or incomplete information

• Right to Deletion — request that we delete your personal information, subject to legal retention requirements

• Right to Withdraw Consent — withdraw consent for email marketing at any time (see Section 6.3)

• Right to Object — object to certain uses of your data, including direct marketing

9.2 District of Columbia Residents

Washington D.C. residents are protected under the D.C. Consumer Protection Procedures Act and applicable federal privacy laws. You have the right to know what personal data we collect and how it is used, and to request its deletion. Contact us at hello@flowwellyoga.com to exercise any of these rights.

9.3 California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell

• The right to delete personal information (subject to exceptions)

• The right to opt out of the sale of personal information — note: we do not sell personal information

• The right to non-discrimination for exercising your privacy rights

To exercise your CCPA rights, email hello@flowwellyoga.com with "CCPA Privacy Request" in the subject line.

9.4 How to Submit a Privacy Request

To exercise any of your privacy rights:

1. Email hello@flowwellyoga.com with the subject line "Privacy Request"

2. Include your full name, email address associated with your account, and a description of your request

3. We will verify your identity before processing your request

4. We will respond within 30 days (or as required by applicable law)

10. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. These measures include:

• Secure HTTPS encryption on our website

• Payment information processed through PCI-DSS compliant payment processors — we do not store full card numbers

• Access controls limiting who within our organization can access personal data

• Password-protected systems and Google Workspace accounts for all staff

• Regular review of our data practices and security measures

No method of electronic transmission or storage is 100% secure. While we take your privacy seriously and implement strong protections, we cannot guarantee absolute security. If you become aware of any security concern related to our services, please contact us immediately at hello@flowwellyoga.com.

11. Children's Privacy

FlowWell serves an intergenerational community including participants as young as 12 years old in supervised programming. We do not knowingly collect personal information directly from children under 13 without verified parental consent.

For participants between the ages of 12 and 17:

• A parent or guardian must sign the liability waiver and any enrollment agreements

• Billing and account management must be handled by a parent or guardian

• We do not send marketing emails directly to minors.

If you believe we have inadvertently collected personal information from a child under 13 without appropriate consent, please contact us at hello@flowwellyoga.com and we will promptly delete that information.

12. Third-Party Links and Services

Our website and communications may contain links to third-party websites, social media platforms, or services (such as Mindbody, Google Maps, or partner organization websites). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Our social media accounts (@flowwellyoga on Instagram and TikTok) are subject to the privacy policies of those platforms. We do not control how those platforms collect or use your data.

13. Mindbody — Our Studio Management Platform

FlowWell uses Mindbody to manage class bookings, memberships, payments, and client records. When you create a Mindbody account or book a class through our website or the Mindbody app:

• Your information is processed and stored by Mindbody, Inc. in accordance with their Privacy Policy (available at mindbodyonline.com/privacy-policy)

• Mindbody is a data processor acting on our behalf — they may not use your data for their own independent marketing without your separate consent to Mindbody

• Payment card information is encrypted and processed by Mindbody Payments — SJ Bradberry LLC does not store full payment card numbers

• You may have a separate Mindbody account that you use across multiple studios — Mindbody's privacy practices govern data that lives in their system

We recommend reviewing Mindbody's Privacy Policy for full details on how they handle your information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make changes:

• We will update the "Last Updated" date at the top of this Policy

• For material changes that significantly affect how we use your data, we will notify you by email (if you are a subscriber or member) and/or post a prominent notice on our website

• Your continued use of our services after the effective date of any changes constitutes your acceptance of the updated Policy

We encourage you to review this Policy periodically. The current version is always available at flowwellyoga.com/privacy-policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

By Email

hello@flowwellyoga.com — Subject: "Privacy Policy" or "Privacy Request"

By Mail

SJ Bradberry LLC, 650 Howard Road SE, Bridge District, Washington D.C. 20020

Response Time

We will respond to privacy inquiries within 30 days

We take privacy concerns seriously and are committed to resolving them promptly and transparently.